Top 10 Ways To Promote Your Email List
Once you’ve selected your list manager, it’s time to add subscribers. There are a number of ways you can successful entice website visitors, customers and prospects to join your email list:
1. Bribery! Not in the monetary sense, but in the “Let me make you an offer you can’t refuse” sense. Offer a free, original ebook to anyone who subscribes to your email list. This method works especially well if your subscriber can only get the ebook from you. Don’t have an ebook to give away? Try writing 5-10 original articles on your niche topic and compiling them into a PDF. It’s a quick, easy and cost-free solution to create a unique product.
2. Tweet about it. Let your Twitter followers know when you publish a new newsletter. Tweet the link to your subscription form. Offer a free ad to any of your followers who subscribe and email you their Twitter user name. Ask your followers to retweet (RT) your posts promoting your list.
3. Add a subscription form to every page of your website. The upper right side is considered the best location, but if that doesn’t work, choose a spot and add it to every page.
4. Offer email list-only specials, coupons and information. Make sure your email list gets your best of your best, not just rehashed material from your blog or other publications.
5. Update your Facebook status with a note about your newsletter. Encourage your FB friends and family to subscribe and tell their followers. Be sure to thank them when they do.
6. Promote your mailing list instead of your website. Then use your mailing list to promote your other offerings. Your goal is to capture the names and contact info of your prospects and customers. Once you do that, you can steer them to your website, products and services.
7. Create a separate sign-up page (also known as a “squeeze page”) for your mailing list and link to it from every page on your site. Include sample content and detailed information to let your visitors know why they should want to give you their email address. Make it worth their while by offering something they can’t get anywhere else except through you (see hint #1 above).
8. Write guest posts and articles for blogs and websites that reach your target audience. Instead of promoting your website in your resource box, encourage readers to subscribe to your mailing list and let them know what they’ll get if they do.
9. Include a link to your subscription page in your email signature (sig file), as well as in your signature on discussion forums and groups you belong to. Most forums will allow you to do this automatically through by customizing your profile. This method is an easy way to capture names from prospects without their having to visit your blog to learn about you.
10. Ask subscribers to forward and share your mailing list with their friends, family and colleagues. Include a line at the bottom of every email asking your readers to forward the information on if they’ve found it useful. You might even offer an incentive, such as a free ad or a special discount for every subscriber they refer to you.
There are many other ways to promote your mailing list, but the main thing is to do it, and do it now! Use every means at your disposal to spread the word and encourage subscribers. Building a mailing list is the best way to build your business online, and promoting it wherever you can is the best way to grow your list.
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