3 Top Secrets Revealed for Getting More Online Traffic From Your Social Media Sites

It’s no secret that social networking has become one of, if not the, primary online marketing tool for businesses around the world.  As one of the most effective means for generating online traffic from your social media sites to your website, it makes sense to spend time optimizing your strategy for the most online traffic possible.

If you don’t have a Facebook or Twitter account for your business by now, STOP and you sign up for one now! Then, continue reading.

1. Content

The purpose of a social networking site is to share. What do you share? Why, you share content that you have produced for your business. Print material, audio files, video, and photographs are all a form of content. As it relates to content, there are six basic rules of thumb to strategize:

* Schedule it – Schedule your content so you’re delivering it on a consistent and regular basis. You can do this manually or you can use one of the many scheduling services developed for the key social networking sites. Tweetadder, for example, lets you schedule Tweets, which you can also link to Facebook for double duty posting.

* Plan it – Planning your content in advance simply makes sense. It ensures you have a regular contribution that is relevant and valuable to your audience. Of course, you can also add posts as appropriate. The trick to driving traffic to your website FAST can found here.

* Tease it – Often, publishing an entire article just doesn’t make sense. You want to drive traffic to your website. Tease it on the social networking platform and link to your website for more.  See below for example from my Facebook Page and Twitter Profile respectively:

* Evaluate it – Is your content valuable to your audience? You want to provide useful information so they’ll automatically want to visit your website for more. Read article, How To Use Google Analytics To Your Advantage, to learn the best way to evaluate your data.

* Multi-task it – Let your content do double duty. Use it to provide value and promote at the same time. For example, are you launching a new product? Offer a tip to solving a customer’s potential problem and then link to your sales page for the complete solution.

* Brand it – Social networking is about building a community. When you brand your content to your personality, you build an audience of followers. They’ll naturally be drawn to your website or blog where they can broaden their experience with you.

       2.  Interaction

Along with posting content, a large part of driving traffic to your website is interaction. If you’re simply posting content and not responding or interacting, you’re not going to have much luck. There are three main ways to interact on social networking sites:

* Comment – When someone posts a question or a statement, respond with a comment. This isn’t a self-promotion tactic; this is a way to enhance liking, build a relationship and a following. Some social networking tactics take time.

* Share - Repost some of the posts that are relevant to your target audience. On Facebook you can do this by clicking “Share,” and on Twitter you can do this by clicking “ReTweet.”

* Link love – Linking to the websites and blogs of fellow social networkers helps build your community and it often generates a reciprocal link. This opens your profile up to their audience which gives your business more exposure.

       3.  Integrate

Integrate your social networking activities into your traffic generation and marketing strategy. What do you use right now that can be integrated with your social networking efforts?

* Email marketing- Include a link to your social networking profile in your email signature.

* Website/Blog- Include social networking interactions or buttons on your website.

* Article marketing- Link to your new content on your social networking sites

Social networking drives traffic in a number of ways.

• It helps you build a community of followers. (This creates a reciprocal relationship.)
• You’re participating with your audience on social sites and on your website or blog.
• It enables you to promote and link to particular pages on your site, which generates instant traffic.

When you’re creating your social networking and traffic-generation strategy, keep these traffic-generation concepts in mind for greater success.

Leave a comment below on ways you have found to get traffic to your website.

Susan Myers is the CEO/Founder of SusanMyersBiz.com. She shows small business owners how having an awesome WordPress Site + Keywords + SEO + A Powerful Marketing Plan = RESULTS!

This powerful formula has a proven track record to produce more customers, as well as, increase profits in your business.

Susan has a Free ecourse "31 Marketing Tools To Grow Your Business" Stop giving your competition your money! Grab this ecourse now!

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