Offline Marketing Strategies to Grow Your Online Business

Online business owners tend to stick to online marketing tactics. However, there is a lot to be gained by implementing a few offline marketing tactics, too. Combined, they can add a powerful punch to your traffic and profits. Here are seven offline marketing strategies to consider in order to grow your online business.

Networking Groups 

Offline there are a number of industry organizations you can benefit from. Many national industry organizations have smaller chapters across the country. Even sites like Twitter have generated local “Twitter” groups where people get together to network and socialize. Check out what your area offers in terms of organizations and associations.

Business Associations

Anything from the small business association to your local chamber of commerce can offer networking benefits. You may find your next business partner, a new client or even a new contractor.

Magnets And Other Promos

You probably already have business cards, right? There are other promotional items you can purchase to market your business offline. For example, you could give away magnets or pens at a local business fair or conference. And you just have to love those car magnets and lettering advertising websites while in traffic.

Charity Events

Charity events offer you opportunities to promote your business while helping others. You can donate your time, expertise or your money. Partner with a charity that compliments your industry.

For example, my chosen charity is Kiwanis of Spring Hill.  We worked to help children and families in need in our community.

Publicity

Connect with offline media. Press releases are only the beginning. Make the effort to gain attention from your local media. Write letters to the editor or submit articles to your local paper. Contact your local radio station or television station and pitch a spot. Make sure to offer a benefit to their viewers or listeners. Remember, they want to know what’s in it for them. How will it help them gain viewers?

Coupons And Mailers

Direct mail has always been a staple of offline marketing tactics. It works quite well when approached strategically. Just like an online sales page, you need an attention-grabbing headline and a fantastic call to action. You don’t have to send ten-page letters either. You can send a coupon, a flyer or a postcard. Just make sure that the information on the mailer benefits the recipient.

Workshops And Seminars

You can host a workshop or seminar in your community. For example, if you have a parenting website, you could hold a workshop on parenting teens. Offer it for free or donate the course fees to a local charity and have your event do double duty.

We’ve only touched the surface of the many offline marketing opportunities available. Take a look at your community and your audience. How can you best reach them? How can you add value and get their attention? Create a strategy, integrate it into your online marketing strategy and watch your business grow.

Susan Myers is the CEO/Founder of Best eMarketing Solutions. She helps small business owners stop ignoring their marketing efforts and create a powerful marketing blueprint using the 28 Day Marketing Plan. This powerful tool has a proven track record to produce more customers, as well as, increase profits in your business.

Susan has a free ecourse titled, "10 Simple Ways To Use The World's Greatest Marketing Tools For Your Business" Stop giving your competition your money! Grab this ecourse now! Read More >>

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