Revealed: Top 10 Mobile SEO Secrets!

by Susan Myers

Mobile SEO
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It was inevitable. Along with mobile websites, comes mobile SEO. But is it really so different from “regular” SEO?

Here are 10 tips to help your mobile website soar in the Search Engines…

1. Top of the list – make sure you create a mobile Site Map. This piece of XML code is directly from Google Webmaster Central, and Google recommends that, for once, you avoid Sitemap Creation tools.

<?xml version=”1.0″ encoding=”UTF-8″ ?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″
xmlns:mobile=”http://www.google.com/schemas/sitemap-mobile/1.0″>
<url>
<loc>http://mobile.example.com/article100.html</loc>
<mobile:mobile/>
</url>
</urlset>

(Whatever you do, don’t omit the <mobile:mobile/> tag, or your mobile site won’t be crawled.

2. Each mobile Site Map must have a name that is unique – but “URLs serving multiple markup languages can be listed in a single Site Map”.

3. If you use the Google Sitemap Generator to create your Site Map with, Google cautions that you will “need to create a separate config file for each Mobile Sitemap.

4. Don’t use huge titles. “21 Tips for Turning your Hamster into a Money-Making Machine While Helping Him Lose Weight” is just not gonna cut it, for a mobile site. Think “short blog post headline, instead. Keep it really, really simple.

5. Don’t forget to submit it to Google webmasters, just as you would with a regular Site Map.

6. When it comes to mobile blogs, if you’ve set them up properly with the right plug-ins, SEO isn’t such a problem. But do remember that if you don’t submit your blogs and websites to mobile directories – you’ll be invisible. All the SEO in the world won’t be able to help you, if you don’t seem to exist!

7. Keep an eye on SEO Principle.com, which reports all the latest SEO news from Google (specifically, from Matt Cutts, head of Google’s Webspam team. (Also check out the YouTube Google Webmaster Central channel for the latest SEO news.) Cutts is the guy with all the facts and figures: He reports more than 4 billion mobiles world-wide to only 1 billion PC’s. Says Cuts about the planned expansion of Google’s Search features: “…mobile is going to be a big part of it.” (Again – get in on the leading edge!)

8. Drive traffic to your mobile website with a YouTube video – with your mobile site URL and a call to action prominently displayed. If you’ve ever used Google’s mobile web index, it should strike you that most of the results are YouTube pages. This may not be a sure-fire SEO strategy for ever – but it sure seems to be working, right now!

9. Check out the W3C Mobile Web Best Practices 1.0 page, at http://www.w3.org/TR/mobile-bp/#d0e1099. You’ll find out all sorts of helpful data, including “keep your pages under 21k” and tips for SEO

10. Meet Googlebot-Mobile, a very special bot that looks for “mobile-friendly” sites, and includes them in Google’s mobile web index. So far he hasn’t been doing a very good job – but then again, maybe countless people aren’t bothering with those all important Site Maps.

Googlebot-Squarepants, er, I mean “Mobile”, is a lot slower than other search bots, according to SEOprinciple.com, taking about 2 weeks to complete a “rotation”.

When all is said and done, mobile SEO is still in its infancy. By all means follow the tips I’ve included here – but first and foremost, you need to concentrate on make your blog useful, interesting – and worth coming back to.

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Marketing planSusan Myers is the CEO/Founder of SusanMyersBiz.com. She shows small business owners how having an awesome WordPress Site + Keywords + SEO + A Powerful Marketing Plan = RESULTS!

This powerful formula has a proven track record to produce more customers, as well as, increase profits in your business.

Susan has a Free ecourse "31 Marketing Tools To Grow Your Business" Stop giving your competition your money! Grab this ecourse now!

{ 6 comments… read them below or add one }

allenmax December 29, 2011 at 3:36 am

Enjoyed reading your posts so much that I am going to advise it to my co-workers.

http://ezlocalseo.com/

ellie1912 January 6, 2012 at 2:27 am

Hi Susan. Thanks for the helpful tips. I am considering several avenues of popularizing my new blog, mobile applications being one of them

shirleybrown January 7, 2012 at 5:44 am

Till I got my Samsung Galaxy S2, I did not care about mobile browsing at all. I knew people were doing it, but till I actually started using my smartphone, it did not exist for me. It is only just now that I have started caring about optimizing sites for mobile users.

I will check out w3 site. Seems like a good place to start digging deep.

SusanMyers January 7, 2012 at 6:25 pm

I know what you mean, but now it seems we can’t live without our smartphones and really need to pay attention to our mobile viewers.

SusanMyersBiz January 7, 2012 at 6:27 pm

@ellie1912 So glad you found this article useful Ellie.

SusanMyersBiz January 7, 2012 at 6:28 pm

@shirleybrown I know what you mean Shirley, I have spent that the last few months being mindful of how my site looks for mobile users.

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Susan Myers, Best eMarketing Solutions is a division of SusanMyersBiz.com | PO Box 15803, Brooksville, FL 34604 | Office: 352-397-2706 | Email: Susan@SusanMyersBiz.com